Defining the Rogue Mindset
The “Rogue Mindset” refers to a proactive and unconventional approach to problem-solving and innovation, characterized by a willingness to challenge the status quo, think outside traditional frameworks, and take bold, calculated risks to achieve breakthrough results.
The approach currently defines Rogue as:
R – Resilience and Adaptability
O – Openness to Unconventional Ideas
G – Grit and Determination
U – Unwavering Curiosity
E – Empowerment and Communication
Actioning the Rogue Mindset
Conceived of by Tammy Butterworth at last year’s FEI: Front End of Innovation conference, the Rogue Mindset is a new project that champions an unconventional approach to decision-making and innovation. It emphasizes resilience, openness to unconventional ideas, grit, unwavering curiosity, empowerment and communication.
The keynote presentation, “Actioning the Rogue Mindset: Aligning Innovation with Business Strategy,” aims to kick off FEI 2025 by examining how innovators and changemakers have been inspired and empowered to embrace the Rogue Mindset.
Join Tammy Butterworth, Product Innovation Director at Welch’s; Brigette Wolf, CMO at MyMochi; and Craig Dubitsky, founder and CEO at happy as they look at practical insights and tools for cultivating the Rogue Mindset; the fostering of a global dialogue on the importance of unconventional thinking; the building of a community of innovators who embody the Rogue Mindset; and the alignment of innovation with business strategy by turning ‘outside’ ideas into ‘inside’ strategy.
Setting the Stage with Rogue Mindset Roundtables
Following the keynote session, the innovation community at FEI 2025 will hold a series of moderated Rogue Mindset Roundtables. Under the theme, “Bringing Outside of the Box Thinking, Inside the Box,” the entire community will explore the concept as it applies to the innovation mindset and culture.
In a Chatham House Rules environment, these roundtables put the Rogue Mindset Approach to work. After reviewing the approach on the app in advance of the event, you and your interdisciplinary colleagues share thoughts, use cases and case studies of the current state of the applied Rogue Mindset.
A Clarion Call to Go Rogue
The “Rogue Mindset” is not merely a catchphrase but a clarion call to break free from the shackles of conventionality. It embodies the spirit of resilience, openness, grit, unwavering curiosity, and empowerment. This mindset champions the bold and the brave, those willing to tread uncharted waters and challenge the status quo with a fearless heart. The innovative power of the Rogue Mindset, indeed, can transform industries, drive technological advancements, and address the pressing issues of our time.
Looking to participate in the Rogue Mindset Report? Click here to “Go Rogue”
