Skip to content

Diving Into Humanity-Centric Innovation

AI is already taking shape around us, augmenting and enhancing our everyday lives. Think self-driving car technology, for example. Still, the very concept of AI can be overwhelming to experts and non-experts alike. How can innovators better humanize data and AI? Better comprehension of such data is one goal in and of itself. In deconstructing the data and insights, ultimately, it aids the understanding of the data, thereby supporting the innovation team and whatever its end goals may be.

Discussion With Pete Dulcamara

Humanity-centric innovation is the idea of solving the biggest problems facing humanity in an economically viable way. Pete Dulcamara, Chief Scientist and Technical Vice President at Kimberly-Clark, is focused on how we as a society can make changes now for a better future for humanity. He recently shared his perspective on how humanity-centric innovation is created. He poses three questions: What are the greatest needs for humanity? What are the business models of the 21st century? What are the exponential technologies that can give you a reason to believe that we can solve those problems?

Humanizing The Data

According to ChatGPT, humanizing data and AI involves making the technology more accessible, understandable, and usable by non-experts. This can be accomplished through designing user interfaces that are intuitive and easy to use, creating natural language processing tools that allow users to interact with machines in a conversational way, and providing visualizations of data that make it easier for people to comprehend complex information. Additionally, humanizing AI requires recognizing ethical considerations such as privacy protection and algorithmic bias.

In a recent article on Forbes on this subject of humanizing the data and AI to create better solutions for humans, it is pointed out that a key goal is to understand the end user. With AI gathering and curating the data, with user consent of course, it is thought that ultimately one will gain more insights, more precisely and efficiently than humans could alone. The Forbes article, “Humanizing AI: A Case For Cognitive Design Thinking And Custom AI,” goes on to point out that AI must anticipate multiple challenges and map consumer touchpoints, and has the advantage of prototyping again and again, scaling its visualizations and customizing its solution with inputs from multiple stakeholders. “The hallmark of a good AI solution is the ability to respond to changing user needs, and AI that can surpass automation to seamlessly blend into users’ everyday lives — and learn from user choices and preferences from an early stage — can enable better ROI and UX,” wrote Sayandeb Banerjee, co-founder and CEO of The Math Company.

All Sights Innovation thought it would be interesting to ask ChatGPT how to humanize AI. The answer it gave points to a possible roadmap for the future:

  1. Use Natural Language Processing (NLP) to provide a more natural and intuitive way for people to interact with AI systems.
  2. Introduce ethical considerations into AI development, such as designing algorithms that are fair, transparent and accountable in their decision-making processes.
  3. Utilize machine learning techniques like reinforcement learning to enable machines to learn from mistakes and adapt over time instead of relying on preprogrammed rules or commands.
  4. Incorporate storytelling elements into the dialogue between humans and AI systems so that the interaction is more engaging and meaningful for both parties involved.
  5. Create personalized experiences by leveraging data about user preferences, history, context etc., which can be used by an AI system to tailor its responses accordingly.

By taking these steps towards developing an ethical framework for AI development, innovation within this field can be accelerated while also enhancing the innovation community’s ability to understand and analyze their valuable data and insights, as well as protecting vulnerable consumers from potential harms caused by automated decision-making processes.

Want to learn more on the “Humanization of data and AI in innovation”? See Nancy Wellott, Digital Innovation and Strategy Leader, Amica Insurance, at FEI 2023

Contributor

  • Matt Kramer

    Matthew Kramer is the Digital Editor for All Things Insights & All Things Innovation. He has over 20 years of experience working in publishing and media companies, on a variety of business-to-business publications, websites and trade shows.

 
 

Related Content

A smiling little robot
Generation Z

The Road to FEI24: Samantha Johnson

Samantha Johnson, Founder & CEO at Tatum Robotics, will take part in FEI 2024 in several ways, including participating in the keynote sessions, “Bru…

light bulb shining at a side angle
sustainable innovation

The Road to FEI24: Mark Slavens

With FEI 2024 coming up in June, All Things Innovation’s Seth Adler had the opportunity to discuss self-disruptive innovation concepts with Mark Sla…

finger pointing at a data screen
data science

The Road to FEI24: Donald High

As we prepare for FEI 2024, All Things Innovation’s Seth Adler had a chance to sit down with Donald High, Chief Data Scientist, Internal Revenue Ser…

laboratory beaker with dropper
innovation frameworks

Transform New Product Development with AI

While AI is certainly touted as being able to create rapid data-driven insights, there are advantages in the new product development process that can…

explorer in a cave
user experience

Applying AI to Anthropological Research

Agile research and methodologies are of primary importance to the innovation discipline, as they promote a more versatile, rapid, adaptive approach to…

Shopper in a grocery store.
innovation technology

8 Risks If You Don’t Have an AI Strategy

In the fast-paced world of Fast-Moving Consumer Goods (FMCG), where product life cycles are short and consumer trends shift with lightning speed, stay…

prompt engineering
prompt engineering

Positioning the Role of Prompt Engineering

Prompt engineering is one of the latest buzzwords when it comes to artificial intelligence, but what is this evolving and complex job function? Some m…

data analytics

Powering AI-Driven Innovation

The advancements in artificial intelligence have rapidly impacted and transformed the business world around us. For insights and innovation, it has in…

data quality

Finding Best Practices for Data Management

Data management is critical in today’s innovation and overall business environment. This ensures that data is collected, cleansed, analyzed and stor…

gross profit margin

Innovation Principles, 5/7

Gross Profit Margin and Net Present Value are two primary profitability indicators for evaluating an intended entrepreneurial offering. Even if suffic…

artificial intelligence

Gaining an Innovation Edge with Automation

With the focus on how artificial intelligence, as well as digital transformation efforts, can help streamline operations, it’s worth another look at…

artificial intelligence

Advancing Universal Interaction

Artificial intelligence, specifically generative AI, has the potential to be a great equalizing disruptive technology of our time. While we are still…

innovation principles

Innovation Principles, 4/7

The front end of innovation is a distinctly iterative endeavor based on human-centered, design-thinking principles. It could be represented by a spira…

large language models

How AI is Redefining Business Strategy

Over the last year, AI went from being the next big thing to being the Big Thing. In particular, Large Language Models (LLMs) from companies like Open…

innovation team

Winning the Innovation Strategy Game

We know that having a creative mindset can fuel innovation, and that fostering a culture of innovation is also important to get the job done. Yet ther…

innovation talent

Taking Next Steps with Innovation Talent

As we head into the new year, taking the next steps with innovation talent remains an important question to explore. With the competitive landscape in…

innovation talent

PIE: Get Your Slice of Success

How can someone really stand out and succeed as a corporate innovator, get the most exciting projects, or secure a promotion? This is a question I enc…

disruptive technology

Shaping the Future with Disruptive Technology

As we head into 2024, innovation of all types, most especially in technology, will continue to disrupt, transform and impact our lives, from the workp…

innovation talent

Keeping Your Innovation Career Resilient

With the rise of technology, such as AI, impacting workers and workplaces, it’s safe to say the future of work is evolving—in innovation and in ma…

Front End of Innovation

Innovation Principles, 3/7

The main premise behind an integrated end-to-end continuum of innovation and new product development is that a holistic understanding of sequential de…

digital natives

Shaping the Next Generation of Innovation

Generation Z is in a unique position as they are often viewed as one of the first to be shaped and influenced by technology such as the Internet, soci…

human centered design

Innovation Principles, 2/7

Successful innovation endeavors are built on creative tension between key enabling entrepreneurial trade-offs associated with four must-have constitue…

generative AI

The Impact of AI on Innovation

Artificial Intelligence (AI) is having a profound impact and influence on a broad range of industries. From healthcare to publishing to industrial fie…

innovation culture

Unlocking Business Growth Through Innovation

The business world is changing quickly for innovators and there is a growing and ever-present imperative to keep up. Business model transformations an…

technology

Living in A Digital Transformation World

Digital transformation (DX) has been a hot topic in the innovation space for some time, but the term can be easily misunderstood as well. As we accele…

product innovation

Innovation Principles, 1/7

Imagine a case where a company’s growth depends on an innovation involving complex cross-disciplinary technologies such as electro-mechanical hardwa…

disruptive innovation

Sustaining the Self-Disruption Journey

The adage “disrupt or be disrupted” may not necessarily always mean the same thing to the same companies. Even the original architects of disrupti…

foresights

Playing the Game of Disruption

At FEI, Angelina Carvajal, Strategy & Innovation Partner, Sr. Dir. (Optum Advisory), UnitedHealth Group, had a chance to share her thoughts on disrupt…

innovation team

Creating the Happiness Mindset for Innovation

With 2023 often being labeled the year of uncertainty, it comes as no surprise that consumers, and the innovation community, has had its fair share of…

product development

Breaking Through Challenges to Problem Solve

While it’s important to learn from best practices from large and innovative enterprises, it’s also valuable to hear from the startup community. At…

long-term innovation

Powering Innovation’s Long-Term Play

Ishan Jaithwa, Manager, New Growth Areas, Cummins Inc., sat down with All Things Innovation’s Seth Adler at our studio at the FEI conference. Jaithw…

design thinking

Design Thinking Faces the Pace of Change

Seth Adler of All Things Innovation recently caught up with Prapti Jha, T.H. Chan School of Public Health, Harvard University, at this year’s FEI co…

innovation culture

Opening the Doors of Innovation Perception

Seth Adler of All Things Innovation caught up with Cory Sorice, SVP and Chief Innovation Officer, Masonite International, during this year’s FEI con…

digital transformation

Beyond Innovation Theater

At FEI, All Things Innovation conducted a special roundtable, bringing cross industry, cross disciplinarians together to talk about transformation and…

design thinking

Supporting Data with Design Thinking

At FEI, All Things Innovation conducted a special roundtable, bringing cross industry, cross disciplinarians together to talk about transformation and…

disruption

Achieving Transformational Innovation

At FEI, All Things Innovation conducted a special roundtable, bringing cross industry, cross disciplinarians together to talk about transformation and…

innovation team

Setting the Strategic Direction

A chief strategy officer (CSO) is increasingly becoming a more relevant element to a research and development team in an organization. An innovation t…

objectives and key results

Playing Moneyball for the Win

In the popular baseball movie “Moneyball,” the character Peter Brand (played by Jonah Hill) highlights the “epic failure” of MLB leadership in managin…

innovation team

Putting Together Your Innovation Team

As the community’s recent Innovation Spend & Trends Report indicated, innovation teams are not working in a bubble, or at least not as much as they…

design thinking

Generating Innovation Through Ideation

Ideation is often confused with innovation, along with other related terms regarding the creative process, such as brainstorming or design thinking. W…

innovation culture

Managing Talent to Drive Innovation

With the economy producing mixed signals, and companies often in a state of flux, managing innovation talent has never been a more challenging and imp…

ambidexterity

Balancing Innovation with Ambidexterity

Innovators have long been tasked with being a flexible part of an ambidextrous team, as part of an organizational cog that can easily pivot and manage…

disruptive technology

Defining Disruptive Innovation

Disruptive innovation is often a phrase used to make a splash in the business world. Some may debate that the label has been applied carelessly at tim…

innovation opportunities

Gaining True Value While Moving Forward

The All Things Innovation community came together in this Gathering on Innovation Strategy to drive immediate lessons learned through the first half o…

innovation team

Tapping Into the Innovation Talent Pipeline

In the last few years, the pandemic and a range of other economic factors have influenced the talent recruitment, development and retention practices…

innovation culture

Ignite a Culture of Innovation

From the successes to the failures, from the breakthroughs to the breaking points, the innovation community knows all too well that fostering a cultur…

innovation strategy

Innovation During A Downturn

Whether you believe the USA is headed toward or already in a recession, there are signs of a slowing or reversal of economic activity. Of the 15 metri…

innovation strategy

Striving for Successful Innovation

In the quest for innovation, there is often a fine line between success and failure. The road to success is not always clear, easy or convenient. Howe…

metaverse

Innovating Through the Metaverse

The Metaverse is a shifting, undefined topic, which is currently the center of much speculation and hype. However, at its center, the concept of the M…

technology

15 Second Workday

This morning I generated 40 new product ideas with concepts and ad copy to accompany each.  It took 15 seconds. This is just a small fraction of what…

inclusion

Innovation Diversity

Black, Indigenous and People of Color have always been leaders in innovation and it’s time for us to put that at the forefront. DEI, or Diversity Eq…

innovation culture

Fostering Innovation

When you start to talk that way and lead that way, people do feel more psychologically safe to support change and support innovation that’s happenin…

disruptive innovation

Breakthrough Innovation

While the rest of the industry relies on iterative change, Alex Moyes explains the breakthrough innovation happening at Dominion Energy. “So Dominio…

virtual reality

Innovation Reality

When working remotely, the main challenge is bringing people into an office when they live across the country or around the world. The AES Corporation…

innovation talent

Control The Sails

Although the world was affected heavily with change in the last few years, not much in the business world has changed as far as topics and issues go….

innovation culture

Innovation Culture

Innovation starts with the employees of an organization. As we know, the people that work for a business are some of its greatest assets. In today’s…

innovation culture

Interaction Innovation

We are at a time in history of incredible change and technological innovations, such as the rise of machine intelligence, and companies who keep doing…

humanity-centric innovation

Humanity-Centric Innovation

Humanity-centric innovation is the idea of solving the biggest problems facing humanity in an economically viable way. Pete Dulcamara, Chief Scientist…

innovation culture

Measurable Innovation

Each company has their own KPIs that are important to their specific business in place to progress and be successful. Are people at the forefront of i…

innovation talent

Certain Uncertainty

Life is uncertain in every way. It’s always interesting to meet new people and try new things. On the other hand, attackers may sometimes appear out o…

strategic innovation

Strategic Innovation

Any new concept or technological advancement will continue to change and advance. Landlines were commonplace before smartphones. Remember those? What…

constant change

Innovation As Constant Change

The key strategy to a successful business is to know when they are being innovative or are just transforming their status quo according to market tren…