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Leveraging AI in B2B Respondent Insights

OvationMR Webinar Emphasizes B2B While Navigating AI

OvationMR has scheduled its latest webinar for June 5, 2024. “People, not Datapoints: How to Maximize B2B Respondent Insights While Leveraging AI Tools,” will be presented by Bart Borkosky, Chief Research Officer, and Jennifer Whaley, Chief Commercial Officer & Head of Client Services. The webinar is slated for 12 p.m. EST, and is approximately one hour.

Register for the OvationMR webinar here.

 The webinar is designed to provide a comprehensive overview of the nuances and complexities involved in how B2B market research is best leveraged for specific business needs. The session will offer valuable insights on the best practices for data collection, analysis, and how to effectively turn these insights into actionable business strategies. Most importantly, it will take a deep dive into how to best identify a recruitment methodology that will bring the right business professionals to your research, engage with them in a meaningful way, and examine how to best navigate where/when/how to use AI tools to bolster your research outcomes.

Whether you are a professional in the field of market research or an end user looking to better understand how to reach your B2B customers, this webinar will equip you with the knowledge and tools necessary to excel in your specific B2B research needs.

Webinar Key Takeaways:

  1. Understanding Your B2B Audience: Learn the significance of accurately identifying and understanding your B2B target audience, including segmentation techniques based on behavioral and demographic factors. This is crucial for tailoring your market research and subsequent business strategies effectively. 
  2. Choosing the Right Research Recruit Methodology: Understand the importance of selecting the most suitable method based on your specific research objectives and the characteristics of your target audience. 
  3. Choosing the Right Partner: Gain understanding of how B2B audience providers can provide pragmatic and impactful solutions for your insights needs.
  4. Know When to Leverage AI: With all the questions surrounding the emergence of AI, learn how to identify what tools will best fit your research needs. Understand some of the pros and cons, and gain insight on how data collected by large language models is utilized in the public sphere. Have the opportunity to see a live demo of Qualibee OE, a proprietary AI tool designed to give qual-like insights in quantitative surveys quickly, at scale, at an affordable cost.

Register for the OvationMR webinar here.


  • Matt Kramer

    Matthew Kramer is the Digital Editor for All Things Insights & All Things Innovation. He has over 20 years of experience working in publishing and media companies, on a variety of business-to-business publications, websites and trade shows.


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