Skip to content

AI Photo Shoot: Innovation Catalyst or Killer?

This remarkable collaboration between Opie, her stylist, and Fran has sparked both excitement and speculation, raising questions about the impact of AI on innovation and talent for the beauty and fashion industries.

Algorithmically Assisted Photoshoot

Opie and her stylist were immediately captivated by the AI-generated image and reached out to Fran through Instagram. Intrigued by the possibility of creating a similar artwork featuring the model, they embarked on an innovative collaboration. Fran requested numerous photos of Opie from various angles to train the generative model, which then produced around 50 unique images within a mere 20-minute timeframe.

The resulting magazine spread represents a fusion of AI-generated and traditional editorial photographs, offering a striking blend and juxtaposition of imagery.

Talent Catalyst or Killer?

Unsurprisingly, the debut of the AI-generated magazine cover has elicited diverse reactions. Some view it as a potential threat to jobs within the beauty and fashion industry, raising concerns about the role of human photographers, stylists, models, and editors who have honed their talent and craft.

Some photographers are concerned over the loss of creative control. Many photographers take pride in their artistic vision and unique style. They worry that AI-generated photos could lack the human touch and creativity that sets their work apart. AI-generated photos might conform to predefined styles or follow popular trends, potentially limiting the photographer’s ability to express their individuality.

However, others see it as an exciting example of the ongoing evolution of art and technology, where AI augments and collaborates with human creativity rather than replacing it entirely. In this view, AI-generated photoshoots represent a fascinating fusion of traditional craftsmanship and cutting-edge technology.

Finally, others see this as simply a new genre. Just as the enjoyment of paintings and vinyl records continue even though digital versions of these artworks are available, algorithmically-assisted photography expands the options available to creatives.

Implications for Innovators and Marketers

The advent of AI-assisted photography signifies a paradigm shift in the beauty and fashion industry. As a product development professional in this field, it raises three questions and opportunities for me:

  • Beauty Standards: AI photoshoots have the potential to both positively and negatively impact beauty standards. On the one hand, AI can foster creative exploration, pushing the boundaries of conventional beauty and inspiring new trends. On the other hand, AI photoshoots may exacerbate the pressure on individuals to conform to certain unrealistic ideals.
  • Product Development: From a product development standpoint, AI-generated imagery has the power to inspire new ideas and drive customization in the beauty industry. Consumers may seek to replicate or personalize the looks generated by AI, prompting product developers to create unique formulations, textures, and colors that cater to emerging trends. This opens opportunities for a more diverse range of beauty products and personalized experiences for consumers. However, it also presents a challenge for product developers and manufacturers to keep pace with a rapidly evolving landscape of AI-generated trends.
  • Authenticity: As AI becomes more prevalent in the fashion and beauty industry, the question of authenticity arises. Will brands that extensively use AI photoshoots be perceived as less authentic or trend laggards? It remains to be seen how consumers will respond to the balance between AI-generated imagery and real-life representations, and whether transparency about the use of AI will be necessary for maintaining trust.

Navigating the Future

Glamour Bulgaria’s AI-assisted cover photo represents a paradigm shift that brings both excitement and challenges. It is crucial for innovators and marketers to embrace the opportunities while considering the implications on talent, innovation, and branding. As the industry evolves, finding the right balance between AI and human creativity will be key to harnessing the full potential of this technology while preserving the unique perspectives and talents that make the beauty and fashion industries thrive.


  • Gail Martino

    Gail Martino, Ph.D is a thought leader and global innovation leader in the fast-moving consumer goods industry, having worked with billion-dollar brands at Unilever and previously at Gillette. With a background spanning both corporate and academic roles, Gail has a proven track record in developing and executing highly effective innovation ecosystems, driving value through strategic partnerships and internal product development. Notably, she has been a valued member of the advisory board for the Front End of Innovation conference since 2015.


Related Content

A smiling little robot
innovation talent

The Road to FEI24: Samantha Johnson

Samantha Johnson, Founder & CEO at Tatum Robotics, will take part in FEI 2024 in several ways, including participating in the keynote sessions, “Bru…

finger pointing at a data screen
data science

The Road to FEI24: Donald High

As we prepare for FEI 2024, All Things Innovation’s Seth Adler had a chance to sit down with Donald High, Chief Data Scientist, Internal Revenue Ser…

laboratory beaker with dropper
artificial intelligence

Transform New Product Development with AI

While AI is certainly touted as being able to create rapid data-driven insights, there are advantages in the new product development process that can…

football chalk game plan
innovation strategy

Innovation Principles, 6/7

Development strategy (i.e., Game Plan) is a set of choices within applicable constraints and trade-offs that defines our development approach and posi…

explorer in a cave
agile innovation

Applying AI to Anthropological Research

Agile research and methodologies are of primary importance to the innovation discipline, as they promote a more versatile, rapid, adaptive approach to…

Shopper in a grocery store.
data science

8 Risks If You Don’t Have an AI Strategy

In the fast-paced world of Fast-Moving Consumer Goods (FMCG), where product life cycles are short and consumer trends shift with lightning speed, stay…

prompt engineering
data science

Positioning the Role of Prompt Engineering

Prompt engineering is one of the latest buzzwords when it comes to artificial intelligence, but what is this evolving and complex job function? Some m…

artificial intelligence

Powering AI-Driven Innovation

The advancements in artificial intelligence have rapidly impacted and transformed the business world around us. For insights and innovation, it has in…

data science

Finding Best Practices for Data Management

Data management is critical in today’s innovation and overall business environment. This ensures that data is collected, cleansed, analyzed and stor…

artificial intelligence

Gaining an Innovation Edge with Automation

With the focus on how artificial intelligence, as well as digital transformation efforts, can help streamline operations, it’s worth another look at…

innovation talent

Bringing Sales and Innovation Together

Just how can innovation and sales work together to find success? Too often, companies find themselves stuck in their respective departments and the si…

digital transformation

Advancing Universal Interaction

Artificial intelligence, specifically generative AI, has the potential to be a great equalizing disruptive technology of our time. While we are still…

data science

How AI is Redefining Business Strategy

Over the last year, AI went from being the next big thing to being the Big Thing. In particular, Large Language Models (LLMs) from companies like Open…

innovation talent

Taking Next Steps with Innovation Talent

As we head into the new year, taking the next steps with innovation talent remains an important question to explore. With the competitive landscape in…

innovation culture

PIE: Get Your Slice of Success

How can someone really stand out and succeed as a corporate innovator, get the most exciting projects, or secure a promotion? This is a question I enc…

future of work

Keeping Your Innovation Career Resilient

With the rise of technology, such as AI, impacting workers and workplaces, it’s safe to say the future of work is evolving—in innovation and in ma…

product development

Innovation Principles, 3/7

The main premise behind an integrated end-to-end continuum of innovation and new product development is that a holistic understanding of sequential de…

artificial intelligence

The Impact of AI on Innovation

Artificial Intelligence (AI) is having a profound impact and influence on a broad range of industries. From healthcare to publishing to industrial fie…

measuring innovation

Measuring Innovation Performance

Innovation can be a key component to drive a company’s success and performance, in both short-term and long-term initiatives. Yet many executives gr…


Living in A Digital Transformation World

Digital transformation (DX) has been a hot topic in the innovation space for some time, but the term can be easily misunderstood as well. As we accele…

product development

Breaking Through Challenges to Problem Solve

While it’s important to learn from best practices from large and innovative enterprises, it’s also valuable to hear from the startup community. At…


Supporting Data with Design Thinking

At FEI, All Things Innovation conducted a special roundtable, bringing cross industry, cross disciplinarians together to talk about transformation and…


Achieving Transformational Innovation

At FEI, All Things Innovation conducted a special roundtable, bringing cross industry, cross disciplinarians together to talk about transformation and…

innovation talent

Managing the Marketing of Innovation

Even some of the best new innovations might fail if there’s no effective marketing behind the product or service. With an emphasis on cross-collabor…

innovation mindset

Putting Together Your Innovation Team

As the community’s recent Innovation Spend & Trends Report indicated, innovation teams are not working in a bubble, or at least not as much as they…

human resources

Managing Talent to Drive Innovation

With the economy producing mixed signals, and companies often in a state of flux, managing innovation talent has never been a more challenging and imp…

artificial intelligence

Diving Into Humanity-Centric Innovation

With the continued emergence and evolving development of artificial intelligence, there rises a question of how humans and AI can work together more e…

human resources

Tapping Into the Innovation Talent Pipeline

In the last few years, the pandemic and a range of other economic factors have influenced the talent recruitment, development and retention practices…

human resources

Ignite a Culture of Innovation

From the successes to the failures, from the breakthroughs to the breaking points, the innovation community knows all too well that fostering a cultur…


15 Second Workday

This morning I generated 40 new product ideas with concepts and ad copy to accompany each.  It took 15 seconds. This is just a small fraction of what…

human resources

Fostering Innovation

When you start to talk that way and lead that way, people do feel more psychologically safe to support change and support innovation that’s happenin…


Innovation Reality

When working remotely, the main challenge is bringing people into an office when they live across the country or around the world. The AES Corporation…

innovation culture

Control The Sails

Although the world was affected heavily with change in the last few years, not much in the business world has changed as far as topics and issues go….

innovation talent

Innovation Culture

Innovation starts with the employees of an organization. As we know, the people that work for a business are some of its greatest assets. In today’s…


Measurable Innovation

Each company has their own KPIs that are important to their specific business in place to progress and be successful. Are people at the forefront of i…

innovation talent

Certain Uncertainty

Life is uncertain in every way. It’s always interesting to meet new people and try new things. On the other hand, attackers may sometimes appear out o…