Bringing AI to CPG: From Creative Output to Coordinated Advantage
The loudest conversation about AI in consumer-packaged goods (CPG) has focused on creative output: faster copy, more assets, better personalization, l...
Innovation Articles by Gail Martino
The Seven Deadly Sins of Open Innovation Partnerships—and How to Avoid Them
Innovation has never been a solo act. Today’s most successful companies know that the big ideas rarely come from within their own four walls alone....
The Innovation Squeeze
Innovation is experiencing an unprecedented squeeze as breakthrough technologies quickly cascade from prestige to mass retail, fundamentally reshaping...
Beyond the Shelf: Inside Walmart’s Innovative Creator Studio
Walmart just made an unexpected, game-changing move in the retail space to appeal to the creator community. Earlier this year, the world’s largest r...
Does More Regulation Help or Hurt Innovation?
If you’re not in the personal care industry—or even if you are but work outside of R&D or marketing—you probably haven’t heard of one of the m...
The CPG Leadership Reset: What It Means for Innovation
The consumer-packaged goods (CPG) industry is undergoing one of its most dramatic periods of executive turnover in recent history. In just the past ye...