Bringing AI to CPG: From Creative Output to Coordinated Advantage
The loudest conversation about AI in consumer-packaged goods (CPG) has focused on creative output: faster copy, more assets, better personalization, l...
agility
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Keeping Connected Through Emotional Innovation
We may live in a tech-driven world, but it’s still humans that can play a key role in developing innovation. Activating what is known as emotional i...
Accelerating a Data-Driven Approach
If we accept that data lies at the heart of marketing and business decision-making, a data-driven approach must be paramount in today’s environment....
Reinventing Innovation Through Organizational Development
When thinking about organizational development, one should envision a process of reshaping. This reshaping could be of the company overall, as well as...
Playing Moneyball for the Win
In the popular baseball movie "Moneyball," the character Peter Brand (played by Jonah Hill) highlights the "epic failure" of MLB leadership in managin...