If we accept that data lies at the heart of marketing and business decision-making, a data-driven approach must be paramount in today’s environment....
Picture yourself in a Hilton hotel, greeted not just by the warm smiles of the staff but also by "Connie" – a sophisticated virtual assistant powere...
Product innovation and brand growth are often tied together, as it is often said that you can’t have one without the other. Yet in a world filled wi...