Strengthening Product Concept Testing
Many product launches often fail, and it’s accepted as part of the nature of innovation. But does it really need to be that way? Cambri asserts that...
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Articles
Accelerating a Data-Driven Approach
If we accept that data lies at the heart of marketing and business decision-making, a data-driven approach must be paramount in today’s environment....
The Power of NLP in Enhancing Customer Experience
Picture yourself in a Hilton hotel, greeted not just by the warm smiles of the staff but also by "Connie" – a sophisticated virtual assistant powere...
Setting the Stage for Product & Brand Innovation
Product innovation and brand growth are often tied together, as it is often said that you can’t have one without the other. Yet in a world filled wi...