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actionable insights


An accelerating speedometer.

Accelerating a Data-Driven Approach

If we accept that data lies at the heart of marketing and business decision-making, a data-driven approach must be paramount in today’s environment....

The Power of NLP in Enhancing Customer Experience

Picture yourself in a Hilton hotel, greeted not just by the warm smiles of the staff but also by "Connie" – a sophisticated virtual assistant powere...

Setting the Stage for Product & Brand Innovation

Product innovation and brand growth are often tied together, as it is often said that you can’t have one without the other. Yet in a world filled wi...