Innovative Brands Turn Emotions into Lasting Loyalty
Consumers buy with emotion and justify with logic—sometimes in the blink of an eye. Innovative organizations are recognizing that there are ways to...
product innovation
Articles
Supercharging the AI-Powered Product Innovation Cycle
Artificial intelligence is reshaping fields like product innovation for consumer-packaged goods companies by increasing the pace of change. It does th...
Finding a Winning Concept Testing Strategy
Innovation often goes hand in hand with product concept testing, the process of testing a new product or service idea with potential customers before...
Does More Regulation Help or Hurt Innovation?
If you’re not in the personal care industry—or even if you are but work outside of R&D or marketing—you probably haven’t heard of one of the m...
The CPG Leadership Reset: What It Means for Innovation
The consumer-packaged goods (CPG) industry is undergoing one of its most dramatic periods of executive turnover in recent history. In just the past ye...
Building the Innovation Pipeline: Front-End Process Insights from FEI25
The R&D, Product Development, Experience & Design Track at FEI25 showcased how to integrate innovation into core business strategy, moving beyond trad...