Breaking Through Innovation Tradeoffs
CEOs often tout the need for innovation and experimentation to stay successful in today’s competitive business environment. Innovation, after all, i...
consumer insights
Articles
Turning Up the Volume: The Art of Stakeholder Engagement
In this interview with All Things Innovation, Bill Shander, Founder of Beehive Media and author of Stakeholder Whispering: Uncover What People Need Be...
Applying Insights to Gaming Innovation
During FEI25, Jonathan Stringfield, VP, Global Revenue & Business Planning at Microsoft, and the author of “Get in the Game: How to Level Up Your Bu...
Finding a Winning Concept Testing Strategy
Innovation often goes hand in hand with product concept testing, the process of testing a new product or service idea with potential customers before...
Influencing Innovation Through Deep Listening
Creators and online communities are fast becoming one of the most dynamic sources of consumer insights. These highly engaged ecosystems not only spark...
Leading Product Innovation with Insights
New product development can be fraught with the risks and rewards associated with innovation. Sometimes innovations are more incremental to products t...