Redesigning Innovation Around AI
Everyone has questions about integrating AI into their innovation workflows. Just how do you proceed with innovation efforts while working with AI on...
consumer insights
Articles
Innovative Brands Turn Emotions into Lasting Loyalty
Consumers buy with emotion and justify with logic—sometimes in the blink of an eye. Innovative organizations are recognizing that there are ways to...
AI Can Simulate the Consumer, But It Still Can’t Replace Knowing One
On a recent Zoom call, a founder shared his screen and walked me through a new app he had built for the retail industry....
Breaking Through Innovation Tradeoffs
CEOs often tout the need for innovation and experimentation to stay successful in today’s competitive business environment. Innovation, after all, i...
Turning Up the Volume: The Art of Stakeholder Engagement
In this interview with All Things Innovation, Bill Shander, Founder of Beehive Media and author of Stakeholder Whispering: Uncover What People Need Be...
Applying Insights to Gaming Innovation
During FEI25, Jonathan Stringfield, VP, Global Revenue & Business Planning at Microsoft, and the author of “Get in the Game: How to Level Up Your Bu...