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new product development

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Defining Business Innovation

Business innovation refers to the process of introducing new ideas, products, services, or processes into a business to create value and gain a compet...
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Strengthening Product Concept Testing

Many product launches often fail, and it’s accepted as part of the nature of innovation. But does it really need to be that way? Cambri asserts that...
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Pushing Beauty Innovation Boundaries with Benchmarking

In a beauty market saturated with products competing closely on price, packaging, and performance attributes, distinguishing through competitive insig...
A woman jogging on a boardwalk.

Speeding Product Innovation Through Social Prediction

The new product development process is fraught with subjective opinions, evidence gaps, small sample sizes, and an increasingly complex and fast-chang...
An unwrapped Hershey's chocolate bar.

Integrating AI-Enabled Insights to Guide Innovation

At TMRE 2024, ZS and The Hershey Company presented a fireside chat on “Reinventing Innovation with Generative AI-Enabled Insights.” As insights an...
A black woman engineering student in a lab with robotics.

Shift Retail Lab Brings Together Insights & Innovation

Cross-disciplinary collaboration, innovation and entrepreneurship are at the heart of the Shift Retail Lab, a student innovation lab and storefront. J...
A big road sign that says The Future is Now.

Inspiring The Future of Innovation

TMRE 2024, recently held in Orlando, gathered the market research community for a broad range of conversations and discussions from all manner of insi...
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Harnessing the Power of Consumer Insights

Innovation doesn’t happen in a silo, and a great product or idea can only go so far on its own. Tapping into the pulse of your consumer is key to ta...
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Transform New Product Development with AI

While AI is certainly touted as being able to create rapid data-driven insights, there are advantages in the new product development process that can...