Aligning R&D With the Business Innovation Playbook
“What’s the path to money?” That was the key question Jeff, our chief scientist for the front-end innovation engineering team, would always ask....
new product development
Articles
Scale Meets Speed: The Strategic Case for Corporate-Startup Collaboration
Startups offer innovation upside for corporations, but they carry inherent programmatic risks and the uncertainty of not knowing exactly what’s unde...
Bringing AI to CPG: From Creative Output to Coordinated Advantage
The loudest conversation about AI in consumer-packaged goods (CPG) has focused on creative output: faster copy, more assets, better personalization, l...
Integrating AI & Humans into the Future of Innovation
What emerging trends or technologies do you believe will most significantly shape the future of corporate innovation and R&D over the next 5 to 10 yea...
The Category Creation Formula: Discover, Design, and Win New Market Categories
Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of...
From Moonshots to Market Launches: Unleashing Tech Product Innovation
As an annual showcase, CES has long served as a stage for innovation’s impossible breakthroughs. The show serves as a window into innovation by acti...