Redesigning Innovation Around AI
Everyone has questions about integrating AI into their innovation workflows. Just how do you proceed with innovation efforts while working with AI on...
new product development
Articles
Aligning R&D With the Business Innovation Playbook
“What’s the path to money?” That was the key question Jeff, our chief scientist for the front-end innovation engineering team, would always ask....
Scale Meets Speed: The Strategic Case for Corporate-Startup Collaboration
Startups offer innovation upside for corporations, but they carry inherent programmatic risks and the uncertainty of not knowing exactly what’s unde...
Bringing AI to CPG: From Creative Output to Coordinated Advantage
The loudest conversation about AI in consumer-packaged goods (CPG) has focused on creative output: faster copy, more assets, better personalization, l...
Integrating AI & Humans into the Future of Innovation
What emerging trends or technologies do you believe will most significantly shape the future of corporate innovation and R&D over the next 5 to 10 yea...
The Category Creation Formula: Discover, Design, and Win New Market Categories
Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of...