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product benchmarking

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Coffee cup and plate filled with coffee beans.

Strengthening Product Concept Testing

Many product launches often fail, and it’s accepted as part of the nature of innovation. But does it really need to be that way? Cambri asserts that...
A woman at the vanity with a variety of makeup and beauty tools.

Pushing Beauty Innovation Boundaries with Benchmarking

In a beauty market saturated with products competing closely on price, packaging, and performance attributes, distinguishing through competitive insig...