Accelerating a Data-Driven Approach
If we accept that data lies at the heart of marketing and business decision-making, a data-driven approach must be paramount in today’s environment....
innovation analytics
Articles
Your Blurry Business Picture: Sharpen Focus with Data Science
Pictures are the lingua franca of our age, transcending barriers... they say a picture's worth a thousand words, and in this digital epoch, we all bec...
Leveraging Data Analytics to Drive Innovation
Insights, data and analytics can often work in close partnership with innovation to drive product and service development. Indeed, supporting the inno...