product validation

Articles

consumer insights
human centricity
consumer behavior
product validation
artificial intelligence
synthetic data
democratization

A computer-like background, network with circuits and data points.

July 7, 2026

AI Can Simulate the Consumer, But It Still Can’t Replace Knowing One

On a recent Zoom call, a founder shared his screen and walked me through a new app he had built for the retail industry....

artificial intelligence
product concept testing
rapid prototyping
product validation
product development
automation
manufacturing

Abstract rendering of a variety of colorful spheres in different sizes.

March 31, 2026

Driving Faster Prototyping and Smarter Product Validation

AI is giving innovation several advantages when used for product development and validation. Speed is benefiting the marketplace in various ways. AI i...