Bringing AI to CPG: From Creative Output to Coordinated Advantage
The loudest conversation about AI in consumer-packaged goods (CPG) has focused on creative output: faster copy, more assets, better personalization, l...
creativity
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Unlocking Innovation Through Serious Play
In this interview from the TMRE 2025 market research conference, Dr. Garret Westlake, Associate Vice Provost for Innovation at Virginia Commonwealth U...
Keeping Connected Through Emotional Innovation
We may live in a tech-driven world, but it’s still humans that can play a key role in developing innovation. Activating what is known as emotional i...