Skip to content

The Road to FEI24: GenAI: Lessons Learned From Early Adopters

We thank both of you for attending the upcoming FEI 2024. Specifically, you will be in the plenary session, in advance of our generative AI roundtables, where we are going to populate hundreds of use cases into a report and release that afterwards. You’re kicking off that session, Natalia, with some great research.

“Yes. Absolutely,” says Nygren Modjeska. “We just completed a study with the early adopters of generative AI. These are enterprises who’ve adopted generative AI already. So, basically, having finished piloting and scaling up, so we’ve got some really interesting insights in terms of where they’re using generative AI, what challenges they’re experiencing, how much budget they have, which solutions they’re piloting. Are they going with open source? Are they building their own systems?”

With all of that information and research, and all of those insights, Brad, what are you seeing? What are you reading in the tea leaves as we make our way towards FEI in June?

Shimmin says, “As Natalia said, it’s being adopted widely and across a lot of different use cases. And one of the reasons for that is that it’s so easily accessible. As Natalia mentioned, companies are choosing, for example, open source as a primary driver of their investment in GenAI. But it’s a bit of a double-edged sword, and what I’d like to talk about at the show is that can create a skills gap, within an organization or accentuate an existing one, if you will. And so I’d like to offer some advice we have on research that we do ongoing in looking at how companies are hiring, to actually build out the teams that go into creating GenAI.”

Attend FEI 2024

Looking forward to FEI 2024? The conference, which will be held June 10 to 12, will feature a session called “GenAI: Lessons Learned From Early Adopters.” The buzz around generative AI (GenAI) dominated discussions in and out of the boardroom throughout 2023. With mounting pressures to stay ahead of the competition, adopting transformative technologies like GenAI can pave the way for enterprises to stand out, but isn’t without due risk. To kickstart this roundtable, Omdia analysts will unpack the findings from our most comprehensive survey today into early adopters of GenAI, setting the groundwork for group discussions. Join Bradley Shimmin, Chief Analyst, AI Platforms, Analytics and Data Management, Omdia, and Natalia Nygren Modjeska, Research Director, Omdia. Register for FEI 2024 here.

More AI & Innovation Resources

How AI is Redefining Business Strategy

From Michael Bagalman’s “Data Science for Decision Makers” series: Over the last year, AI went from being the next big thing to being the Big Thing. In particular, Large Language Models (LLMs) from companies like OpenAI and Anthropic are capable of generating text just like a person. More to the point, despite not actually “thinking” the way a human does, the powerful LLMs easily available online can easily answer questions.

Discovering the Innovation-Led Growth Journey

Advances in artificial intelligence are powering AI-driven innovation. As machines become smarter and tech developments are rapidly progressing, there is more potential to improve innovation processes and systems, both for the human and AI element. This is leading to more of an emphasis on innovation-led growth, a methodology or framework to collect ideas, engage people, manage ideas, measure impact and automate innovation as a lever for growth, as noted by Ideanote.

Contributors

  • Seth Adler heads up All Things Insights & All Things Innovation. He has spent his career bringing people together around content. He has a dynamic background producing events, podcasts, video, and the written word.

    View all posts
  • Matthew Kramer is the Digital Editor for All Things Insights & All Things Innovation. He has over 20 years of experience working in publishing and media companies, on a variety of business-to-business publications, websites and trade shows.

    View all posts
 
 

Related Content

A digital-like button that says "Start."
artificial intelligence

Leveraging Insights to Reach Innovation

With the production of insights comes learning about your marketplace and consumer, actionable findings, and agile decision-making—all of which can…

A big road sign that says The Future is Now.
choice architecture

Inspiring The Future of Innovation

TMRE 2024, recently held in Orlando, gathered the market research community for a broad range of conversations and discussions from all manner of insi…

A welder with helmet welding steel, with smoke, heat and sparks.
consumer behavior

Leading Innovation Through Change

A resilient insights community came together at Universal’s Loews Sapphire Falls Resort in Orlando, FL, this past December for TMRE 2024. The market…

A gold pocket watch half buried in the sand.
innovation team

Top Innovation Themes from 2024

As we close out our review of 2024, we wanted to examine the top innovation themes of the year, based on our blogs, research reports and events. To do…

Cooking in a wok on a steamy and fiery stove.
data science

Cooking Up Innovation: A Review of Q3 2024

During the third quarter of 2024, All Things Innovation was busy preparing coverage for the recently concluded FEI 2024 conference in June and present…

data science

Sparking Innovation: A Review of Q2 2024

During the second quarter of 2024, All Things Innovation was busy preparing for the upcoming FEI 2024 conference in June and presenting a broad range…

A single light bulb illuminating with the filament shining bright.
innovation culture

Illuminating Innovation: A Review of Q1 2024

During the first quarter of 2024, All Things Innovation was busy preparing for the upcoming FEI 2024 conference and gearing up for a year filled with…

A matrix-like image of code going down the information/data highway.
ecosystems

Innovation Community Resources on Analytics

As we continue to look back and explore the educational sessions at FEI 2024, All Things Innovation brings you an extra edition featuring additional r…

A graphic of a light bulb with a large number of machine gears (in place of the actual bulb).
process

Innovation Community Resources on Process

All Things Innovation brings you a bonus edition featuring additional research, insights and resources centered on FEI 2024’s Process track. The tra…

A digital hand and a human hand touching through a futuristic background.
machine learning

The Future of AI: A Roundtable Perspective

A key session at FEI 2024 earlier in the year was the GenAI Use Case Roundtables, where the entire show delegation shared opportunities and concerns w…

artificial intelligence

A Glimpse into the Future of Innovation

The FEI 2024’s R&D, Product Development & Design track showcased a diverse range of innovative ideas and strategies across various industries. Corpo…

innovation strategy

The Data-Driven Race: Strategies for Success

FEI 2024’s AI, Data, Analytics & Insights track provided valuable insights into the latest trends and technologies shaping the future of business. By…

Like a star or comet shooting out rays of light beams.
human-centric innovation

The First Steps to Transformational Innovation

All Things Innovation’s annual roundtable discussion, held at the Front End of Innovation (FEI 2024) conference, tackled the big question: “Is tra…

Graphic features a kind of lightspeed with flashes of colors in the center.
transformational innovation

Measuring the Human Element

The Front End of Innovation (FEI 2024) conference featured All Things Innovation’s annual roundtable discussion, which tackled the big question: “…

A mousetrap set with cheese ready and waiting.
innovation engagement

Capturing Innovation Engagement

All Things Innovation had a chance to chat with Termeh Rassi, Chief Strategy Officer & Editorial Director at Leonardo, at this year’s FEI 2024 confe…

Big pile of light bulbs with one lit up.
data science

Unlocking the Potential of Data Innovation

With FEI 2024’s focus on AI, human capabilities, and the data-innovation journey, among other topics, All Things Innovation had a chance to discuss…

A graphic that shows a kind of innovation and startups word cloud in the shape of a maze.
entrepreneurship

Setting the Stage for Startups

With Mike Vladimer, Lead Product Manager for Innovation at a Fortune 250 company, on hand at FEI 2024, All Things Innovation got the chance to chat wi…

A colorful galaxy-like image with a lot of circles, stars and effects.
transformational innovation

Is Transformational Innovation Possible?

One of the most interesting activities at this year’s Front End of Innovation (FEI 2024) was All Things Innovation’s annual roundtable discussion,…

Colorful USB plugs moving up like a chart from left to right.
innovation leadership

Plugging into AI & ML Adoption

In the rapidly evolving landscape of consumer-packaged goods (CPG), the integration of artificial intelligence (AI) and machine learning (ML) is no lo…

A diamond and its facets.
FEI

Finding the Value of Innovation

Gail Martino, VP Partnerships, 387Labs, was on hand at FEI 2024 as a moderator for the Brunch with the Bots presentation on the final day of the confe…

Three architects looking over blueprints at building site.
data science

Building the Right Data & Insights Team

You’ve heard it before: Data is the new oil. Just as crude oil needs refining to become valuable, data must be processed to unlock its potential. Ente…

Closeup of the side of a sleek red racecar.
innovation culture

Data-Driven: A Winning Formula for Innovation

Maximiliano Just, Vice President, Data Governance and Shared Platforms at a Fortune 100 company, was a speaker at the recent FEI 2024 conference. As i…

The closeup of a jet engine.
iterative learning

Creating a Culture of Experimentation

Many in the community feel that fostering a culture of innovation is paramount. A key to this is building a culture of experimentation. This stems fro…

Crumpled paper on top of idea/innovation sketch pad with drawing of light bulb.
innovation team

FEI 2024 Report: The Future of Innovation

A successful three-day event marked Front End of Innovation (FEI) 2024 in Boston, held June 10 to 12 at the Omni Hotel at the Seaport. A reenergized a…

Lifting a hand weight at the gym/fitness theme.
new product development

Harnessing the Power of Consumer Insights

Innovation doesn’t happen in a silo, and a great product or idea can only go so far on its own. Tapping into the pulse of your consumer is key to ta…

A variety of ingredients in spoons. Diversity.
collective intelligence

Creating the Right Innovation Team

Innovation was often seen as the task of a lone inventor, but that mindset has changed over the years. Rather than the solitary genius approach to inn…

Futuristic city at night with data points of light rising from the bottom.
partnerships

Mapping Out the Data-Innovation Journey

This year, in our latest Innovation Perspectives Report, the editors of All Things Innovation brought together a cross-section of innovation, insights…

An accelerating speedometer.
innovation analytics

Accelerating a Data-Driven Approach

If we accept that data lies at the heart of marketing and business decision-making, a data-driven approach must be paramount in today’s environment….

a surface of black cubes rising from floor, varying heights, one stands out in yellow above the rest.
B2B market research

Leveraging AI in B2B Respondent Insights

In the B2B marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no…

coin operated binoculars and open blue sky
analytics for innovation

The Road to FEI24: Analytics for Innovation

Anu Sundaram, Vice President, Business Analytics, Rue Gilt Groupe, is planning an interactive analytics session for FEI 2024, taking place this June….

laboratory beaker with dropper
new product development

Transform New Product Development with AI

While AI is certainly touted as being able to create rapid data-driven insights, there are advantages in the new product development process that can…

football chalk game plan
innovation mindset

Innovation Principles, 6/7

Development strategy (i.e., Game Plan) is a set of choices within applicable constraints and trade-offs that defines our development approach and posi…

honey jars with dripping honey
business transformation

Capturing Value with Business Model Innovation

While product and service innovation are integral in today’s competitive business environment, one shouldn’t overlook creating value through busin…

explorer in a cave
user experience

Applying AI to Anthropological Research

Agile research and methodologies are of primary importance to the innovation discipline, as they promote a more versatile, rapid, adaptive approach to…

Shopper in a grocery store.
innovation talent

8 Risks If You Don’t Have an AI Strategy

In the fast-paced world of Fast-Moving Consumer Goods (FMCG), where product life cycles are short and consumer trends shift with lightning speed, stay…

prompt engineering
prompt engineering

Positioning the Role of Prompt Engineering

Prompt engineering is one of the latest buzzwords when it comes to artificial intelligence, but what is this evolving and complex job function? Some m…

innovation discovery

Powering AI-Driven Innovation

The advancements in artificial intelligence have rapidly impacted and transformed the business world around us. For insights and innovation, it has in…

data quality

Finding Best Practices for Data Management

Data management is critical in today’s innovation and overall business environment. This ensures that data is collected, cleansed, analyzed and stor…

innovative entrepreneurship

The Benefits of Innovative Entrepreneurship

Entrepreneurship and innovation are closely linked concepts but also distinct and separate stages in business. Defining both is helpful from both an o…

digital transformation

Finding the Way to Business Transformation

The concept of business transformation can be defined with a broad range of meanings depending upon the business and the different stakeholders that p…

future of work

Gaining an Innovation Edge with Automation

With the focus on how artificial intelligence, as well as digital transformation efforts, can help streamline operations, it’s worth another look at…

artificial intelligence

Advancing Universal Interaction

Artificial intelligence, specifically generative AI, has the potential to be a great equalizing disruptive technology of our time. While we are still…

artificial intelligence

How AI is Redefining Business Strategy

Over the last year, AI went from being the next big thing to being the Big Thing. In particular, Large Language Models (LLMs) from companies like Open…

resilience

Taking Next Steps with Innovation Talent

As we head into the new year, taking the next steps with innovation talent remains an important question to explore. With the competitive landscape in…

disruptive technology

Shaping the Future with Disruptive Technology

As we head into 2024, innovation of all types, most especially in technology, will continue to disrupt, transform and impact our lives, from the workp…

consultant mindset

Keeping Your Innovation Career Resilient

With the rise of technology, such as AI, impacting workers and workplaces, it’s safe to say the future of work is evolving—in innovation and in ma…

generative AI

The Impact of AI on Innovation

Artificial Intelligence (AI) is having a profound impact and influence on a broad range of industries. From healthcare to publishing to industrial fie…

innovation impact

Measuring Innovation Performance

Innovation can be a key component to drive a company’s success and performance, in both short-term and long-term initiatives. Yet many executives gr…

technology

Living in A Digital Transformation World

Digital transformation (DX) has been a hot topic in the innovation space for some time, but the term can be easily misunderstood as well. As we accele…

external partnerships

Powering Innovation’s Long-Term Play

Ishan Jaithwa, Manager, New Growth Areas, Cummins Inc., sat down with All Things Innovation’s Seth Adler at our studio at the FEI conference. Jaithw…

innovation frameworks

People Remain the Critical Link to Innovation

All Things Innovation’s Seth Adler got a chance to sit down with Milan Ivosevic, VP R&D, CooperSurgical, at this year’s FEI conference. Ivosevic a…

innovation team

Setting the Strategic Direction

A chief strategy officer (CSO) is increasingly becoming a more relevant element to a research and development team in an organization. An innovation t…

user experience

Unleashing Innovation with UX Design

Taking a design-centric approach can enhance the overall user experience and benefit innovation growth efforts. User experience (UX) is specific to ho…

innovation mindset

Putting Together Your Innovation Team

As the community’s recent Innovation Spend & Trends Report indicated, innovation teams are not working in a bubble, or at least not as much as they…

innovation technology

Leveraging Data Analytics to Drive Innovation

Insights, data and analytics can often work in close partnership with innovation to drive product and service development. Indeed, supporting the inno…

innovation culture

Managing Talent to Drive Innovation

With the economy producing mixed signals, and companies often in a state of flux, managing innovation talent has never been a more challenging and imp…

artificial intelligence

Diving Into Humanity-Centric Innovation

With the continued emergence and evolving development of artificial intelligence, there rises a question of how humans and AI can work together more e…

innovation team

Tapping Into the Innovation Talent Pipeline

In the last few years, the pandemic and a range of other economic factors have influenced the talent recruitment, development and retention practices…

innovation talent

Ignite a Culture of Innovation

From the successes to the failures, from the breakthroughs to the breaking points, the innovation community knows all too well that fostering a cultur…

product innovation

15 Second Workday

This morning I generated 40 new product ideas with concepts and ad copy to accompany each.  It took 15 seconds. This is just a small fraction of what…

equity

Innovation Diversity

Black, Indigenous and People of Color have always been leaders in innovation and it’s time for us to put that at the forefront. DEI, or Diversity Eq…

innovation talent

Fostering Innovation

When you start to talk that way and lead that way, people do feel more psychologically safe to support change and support innovation that’s happenin…

innovation talent

Innovation Culture

Innovation starts with the employees of an organization. As we know, the people that work for a business are some of its greatest assets. In today’s…

measurement

Measurable Innovation

Each company has their own KPIs that are important to their specific business in place to progress and be successful. Are people at the forefront of i…

innovation strategy

Innovation versus Transformation

Many people think digital transformation and innovation are one in the same, but according to Hatrick, while they are closely related, there is a diff…