The conversation kicked off initially on the first day of the show, during the Rogue Mindset keynote and roundtables, as the audience was encouraged to use the show as a way to think outside the box—while literally filling out postcards and submitting them to the suggestion/idea box embedded into the art mural pieces. From there, the art team took over, inspired by the themes of the conference and the individual suggestions. It was indeed a creative process that took shape throughout the three-day conference.
The murals were produced by creative partner TwoLine Studios (more information can be found at www.twolinestudios.com) and inspired by FEI25’s theme of “Harvesting Innovation.”
Heather Willems, TwoLine Studios founder and visual strategist, notes that, “At FEI2025, our goal was to visually capture the theme of Harvesting Innovation and the dynamic tension between human creativity and new technology. We listened deeply and heard Steve Wozniak remind us to stay open to inspiration, while Rita McGrath emphasized ‘tinkering’ as a path to learning. One thing was crystal clear: the future belongs to those who can merge artificial intelligence with artistic intelligence.”
She adds, “As we embrace AI as a thought partner, we also need to protect our human skills: imagination, empathy, and curiosity. That is how innovation will flourish.”
Highlights from the FEI25 Idea Box Artwork
- “Human Intelligence + Artificial Intelligence = Collective Intelligence.”
- “How can we build the space economy?”
- “FEI25 = No hype AI conversation.”
- “What is the state of flying vehicles in urban markets?”
- “AI needs nuclear energy.”
- “Quantum computing is upon us.”
- “Enter first. Do the best you can.”
- “Chief Disruption Officers… report directly to the board.” —Steve Wozniak
- “We live in different worlds but on the same planet.”
- “Humans only activate humans.”
- “We can’t search for inspiration. Inspiration finds us. Be open to it. Let your mind wander.”
- “Celebrating a quarter century of innovation luminaries.”
- “Innovation is not a thing, it is a choice.”—Jamaar Smiley
- “And authenticity is universal.”
- “2nd annual FEI Seed Stage Startup Competition: Collective Intelligence.”
- “Be patient but be impatient with your patience.”—Rita McGrath
- “Establishing a corporate accelerator.”
- “Aligning innovation with business strategy through analytics.”
- “Delivering on R&D strategy.”
- “It is human and AI, not human or AI.”
- “Establishing an innovation culture roadmap.”
- “Using AI to connect community, creatives, commerce and content to innovate and create new products.”
- “You have no vision in innovation, you have purpose.”—Linda Hill
- “Innovation leaders co-create the future.”
- “Bridgers.”
- “Catalysts.”
- “Scaling AI for better decision-making.”
- “Innovation ROI: Harness emissions to drive profitability.”
- “Engaging deliberate rapid prototyping.”
- “The AI spark / The Human experience.”
- “Insights are everywhere.”
- “Create a differentiated journey that competitors can’t recreate.”
- “Improve innovation’s impact.”
- “Sow the seeds of end-to-end innovation.”
- “Harvesting innovation, making sure we grow.”
- “Inclusive design is an innovation catalyst.”
- “Show your team.”
- “Evolution of the new for organizational transformation.”
- “Enact data partnership for innovation.”
- “The future is inside of us.”
- “Learning happens faster when we tinker.”—Rita McGrath
- “Let’s make the next thing together.”
- “Bringing outside of the box thinking inside the box.”
- “Invest in the future you want to see.”
- “You must be willing to lose your job and invest personally.”
- “Listen to the dissenting point of view.”
- “Leaders seek out and listen to the truth, and the customer.”
- “Have caution of the echo chamber of incompetence.”
- “It just got easier for people to be dumber.”—Anushka’s Dad
- “Dig deeper into the non-AI. They will merge. Know what you don’t want to lose.”
- “How do you choose to engage the narrative?”
- “Art & emotion are everything.”
- “Humans are best a activating humans.”
- “Use your imagination. Human creativity drives AI.”
- “Amplified Intelligence.”
- “Cognitive amplifier.”
- “Use for efficiency but be aware of ethics.”
- “Attract diversity of thought. It is critical to develop the organization.”
- “Open mindset.”
- “Focus on the customer.”
- “Innocence.”
- “Curiosity.”
- “Intrinsic learning.”
- “There is endless opportunity.”
- “AI is the new frontier.”
- “Find new ways to tell stories.”
- “Create a think differently culture.”
- “Attend conferences like FEI!”

Rogue Mindset Report
A key piece of inspiration for the artwork, FEI and All Things Innovation’s “Rogue Mindset Report 2025: A Collaborative Approach to Decision-Making” set out to explore the topic of thinking differently and to examine just how this curiosity-infused and unique, unconventional mindset can unlock innovation, insights and creativity for an individual, a team and an organization.
We’d like to thank 16 thought leaders in innovation, insights, data science, and academia for exploring this out-of-the-box mindset with passion, creativity, and enthusiasm, and for helping to define just what makes it a perfect fit for innovation and insights.
Access the Rogue Mindset Report
Contributor
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Matthew Kramer is the Digital Editor for All Things Insights & All Things Innovation. He has over 20 years of experience working in publishing and media companies, on a variety of business-to-business publications, websites and trade shows.
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