Innovative Brands Turn Emotions into Lasting Loyalty
Consumers buy with emotion and justify with logic—sometimes in the blink of an eye. Innovative organizations are recognizing that there are ways to...
Product Innovation
Articles
The Category Creation Formula: Discover, Design, and Win New Market Categories
Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of...
Supercharging the AI-Powered Product Innovation Cycle
Artificial intelligence is reshaping fields like product innovation for consumer-packaged goods companies by increasing the pace of change. It does th...
From Risk to Reward: Strategies to Derisk Innovation
Corporate enterprises know that with the potential rewards of innovation there is also a great deal of risk. Most new products fail. Just how can that...
The Innovation Squeeze
Innovation is experiencing an unprecedented squeeze as breakthrough technologies quickly cascade from prestige to mass retail, fundamentally reshaping...
Finding a Winning Concept Testing Strategy
Innovation often goes hand in hand with product concept testing, the process of testing a new product or service idea with potential customers before...