Redesigning Innovation Around AI
Everyone has questions about integrating AI into their innovation workflows. Just how do you proceed with innovation efforts while working with AI on...
Product Innovation
Articles
Aligning R&D With the Business Innovation Playbook
“What’s the path to money?” That was the key question Jeff, our chief scientist for the front-end innovation engineering team, would always ask....
Innovative Brands Turn Emotions into Lasting Loyalty
Consumers buy with emotion and justify with logic—sometimes in the blink of an eye. Innovative organizations are recognizing that there are ways to...
The Category Creation Formula: Discover, Design, and Win New Market Categories
Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of...
Supercharging the AI-Powered Product Innovation Cycle
Artificial intelligence is reshaping fields like product innovation for consumer-packaged goods companies by increasing the pace of change. It does th...
From Risk to Reward: Strategies to Derisk Innovation
Corporate enterprises know that with the potential rewards of innovation there is also a great deal of risk. Most new products fail. Just how can that...