Connecting the Company to Innovation Strategy
Forming a well-defined innovation strategy is essential for organizations that want to thrive in today's dynamic and competitive environment. At this...
new product development
Articles
Guiding Innovation Strategy
Innovation strategy is the compass and roadmap for an organization's innovation efforts. It defines what to innovate, why, and how to achieve it. It's...
Defining Business Innovation
Business innovation refers to the process of introducing new ideas, products, services, or processes into a business to create value and gain a compet...
Strengthening Product Concept Testing
Many product launches often fail, and it’s accepted as part of the nature of innovation. But does it really need to be that way? Cambri asserts that...
Pushing Beauty Innovation Boundaries with Benchmarking
In a beauty market saturated with products competing closely on price, packaging, and performance attributes, distinguishing through competitive insig...
Speeding Product Innovation Through Social Prediction
The new product development process is fraught with subjective opinions, evidence gaps, small sample sizes, and an increasingly complex and fast-chang...