Driving Consumer Perceptions on Innovative Brands
Just what makes a company or brand truly innovative? In this case, perceptions matter. An annual study examines just what drives consumers to see that...
brand innovation
Articles
The Innovation Squeeze
Innovation is experiencing an unprecedented squeeze as breakthrough technologies quickly cascade from prestige to mass retail, fundamentally reshaping...
Creating Innovation Differentiation
In an intense and fast-paced business world, standing out from the crowd is crucial for brand growth and success. Understanding your market and compet...
Harnessing the Power of Consumer Insights
Innovation doesn’t happen in a silo, and a great product or idea can only go so far on its own. Tapping into the pulse of your consumer is key to ta...
Leading with Product Innovation
At its core, in the consumer packaged goods world, an innovative product can make an impact in the marketplace and stand out with a focus on newness....
Setting the Stage for Product & Brand Innovation
Product innovation and brand growth are often tied together, as it is often said that you can’t have one without the other. Yet in a world filled wi...