Leading Product Innovation with Insights
New product development can be fraught with the risks and rewards associated with innovation. Sometimes innovations are more incremental to products t...
consumer insights
Articles
Building the Innovation Pipeline: Front-End Process Insights from FEI25
The R&D, Product Development, Experience & Design Track at FEI25 showcased how to integrate innovation into core business strategy, moving beyond trad...
Data-Driven, Human-Centered: FEI25’s Vision for Sustainable Innovation
FEI25's AI, Data, Analytics & Insights Track convened innovation experts and corporate changemakers to explore how data and AI can strategically drive...
Staying a Step Ahead of the Innovation Game
In our continuing series on best practices in innovation, thought leaders in the community have shared key foundational pieces of advice related to th...
Speeding Product Innovation Through Social Prediction
The new product development process is fraught with subjective opinions, evidence gaps, small sample sizes, and an increasingly complex and fast-chang...
Integrating AI-Enabled Insights to Guide Innovation
At TMRE 2024, ZS and The Hershey Company presented a fireside chat on “Reinventing Innovation with Generative AI-Enabled Insights.” As insights an...