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Innovation Strategy

One of the featured categories on All Things Innovation, Innovation Strategy features a range of helpful information for innovation leadership professionals. This includes innovation strategy, ambidexterity, managing innovation talent, talent composition, disruptive innovation, innovation ideation, innovation frameworks, innovation culture, and more. This area further looks at design and human-centric innovation, breakthrough innovation, agile innovation, transformational innovation, and more foundational knowledge for the innovation expert and novice alike.

Innovation strategy is a carefully planned and organized approach that an organization or business develops to systematically foster, manage, and leverage innovation leadership in order to achieve specific objectives and gain a competitive advantage. It is a high-level framework that outlines how the organization will generate and implement new ideas, products, services, processes, or business models. An effective innovation strategy and framework aligns innovation activities with the overall business strategy and goals.

Key components of an innovation strategy and leadership typically include clear objectives, resource allocation, innovation culture, idea generation, idea evaluation, research and development, prototyping and testing, cross-functional collaboration, market analysis, intellectual property protection, metrics and evaluation, risk management and adaptability. An innovation strategy is a dynamic document that guides the organization’s innovation efforts over time. It helps ensure that innovation is not a random, ad-hoc process but rather a systematic and purposeful one, with a focus on achieving tangible results and maintaining competitiveness in the market.

Articles

A jumble of colorful Lego bricks.

Unlocking Innovation Through Serious Play

In this interview from the TMRE 2025 market research conference, Dr. Garret Westlake, Associate Vice Provost for Innovation at Virginia Commonwealth U...
A heart beat or pulse rate pinging on a chart, like on a hospital screen.

Keeping Connected Through Emotional Innovation

We may live in a tech-driven world, but it’s still humans that can play a key role in developing innovation. Activating what is known as emotional i...
Blank piece of paper, eraser, pencil, with a light bulb—any ideas?

Reigniting a Culture of Innovation

When was the last time someone on your innovation team suggested a game-changing idea? It can be common for teams and companies to lose their creative...
Chalkboard with Plan A, Plan B, (crossed out) and then Plan C.

From Risk to Reward: Strategies to Derisk Innovation

Corporate enterprises know that with the potential rewards of innovation there is also a great deal of risk. Most new products fail. Just how can that...
A hand squeezing a stress ball, which has a stressed out face on the side of it.

The Innovation Squeeze

Innovation is experiencing an unprecedented squeeze as breakthrough technologies quickly cascade from prestige to mass retail, fundamentally reshaping...
An open road with the word Start above and the word Finish below.

Finding a Winning Concept Testing Strategy

Innovation often goes hand in hand with product concept testing, the process of testing a new product or service idea with potential customers before...