Moving the Needle on Business Innovation
In defining business innovation, thought leaders in the community often liken it to an umbrella of sorts, where the business is open to new ideas bein...
Innovation Articles by Matt Kramer
Defining Business Innovation
Business innovation refers to the process of introducing new ideas, products, services, or processes into a business to create value and gain a compet...
Strengthening Product Concept Testing
Many product launches often fail, and it’s accepted as part of the nature of innovation. But does it really need to be that way? Cambri asserts that...
Pushing Beauty Innovation Boundaries with Benchmarking
In a beauty market saturated with products competing closely on price, packaging, and performance attributes, distinguishing through competitive insig...
Speeding Product Innovation Through Social Prediction
The new product development process is fraught with subjective opinions, evidence gaps, small sample sizes, and an increasingly complex and fast-chang...
Integrating AI-Enabled Insights to Guide Innovation
At TMRE 2024, ZS and The Hershey Company presented a fireside chat on “Reinventing Innovation with Generative AI-Enabled Insights.” As insights an...