Finding a Winning Concept Testing Strategy
Innovation often goes hand in hand with product concept testing, the process of testing a new product or service idea with potential customers before...
consumer insights
Articles
Influencing Innovation Through Deep Listening
Creators and online communities are fast becoming one of the most dynamic sources of consumer insights. These highly engaged ecosystems not only spark...
Leading Product Innovation with Insights
New product development can be fraught with the risks and rewards associated with innovation. Sometimes innovations are more incremental to products t...
Building the Innovation Pipeline: Front-End Process Insights from FEI25
The R&D, Product Development, Experience & Design Track at FEI25 showcased how to integrate innovation into core business strategy, moving beyond trad...
Data-Driven, Human-Centered: FEI25’s Vision for Sustainable Innovation
FEI25's AI, Data, Analytics & Insights Track convened innovation experts and corporate changemakers to explore how data and AI can strategically drive...
Staying a Step Ahead of the Innovation Game
In our continuing series on best practices in innovation, thought leaders in the community have shared key foundational pieces of advice related to th...