Driving Consumer Perceptions on Innovative Brands
Just what makes a company or brand truly innovative? In this case, perceptions matter. An annual study examines just what drives consumers to see that...
artificial intelligence
Articles
Applying Insights to Gaming Innovation
During FEI25, Jonathan Stringfield, VP, Global Revenue & Business Planning at Microsoft, and the author of “Get in the Game: How to Level Up Your Bu...
Influencing Innovation Through Deep Listening
Creators and online communities are fast becoming one of the most dynamic sources of consumer insights. These highly engaged ecosystems not only spark...
Defining the Link Between AI & Innovation
All Things Innovation was on hand at FEI25, and got to chatting with Michael Bagalman, Vice President, Business Intelligence and Data Science, Starz....
AI’s Impact on the Innovator’s Role
Innovation veteran Mohan Nair, CEO of Emerge Inc., a transformation and innovation advisory firm, joined FEI25 this year to take the lead of one of th...
Solving the Puzzle of Scaling AI
All Things Innovation met with Arvind Balasundaram, Executive Director, Commercial Insights & Analytics, Regeneron Pharmaceuticals, at the recent FEI2...