AI Can Simulate the Consumer, But It Still Can’t Replace Knowing One
On a recent Zoom call, a founder shared his screen and walked me through a new app he had built for the retail industry....
artificial intelligence
Articles
Turning Innovation De-Risking from a Marathon into a Sprint
The game of risk is very much in play during the innovation process. De-risking innovation is the process of testing assumptions and mitigating threat...
Amplifying AI’s Impact on Innovation
AI is not a substitute for human imagination; it is an exponential multiplier of ideas, creativity, and curiosity. When it comes to ideation, AI shift...
How to Match AI Momentum
When I started computer science as an undergraduate, AI intrigued me the most. I had dreams of programming the ultimate human replicant—a machine I...
Learning The New AI Rules of Work
A year ago, clients were asking whether I used AI. My last client asked me to prove that I could....
Bringing AI to CPG: From Creative Output to Coordinated Advantage
The loudest conversation about AI in consumer-packaged goods (CPG) has focused on creative output: faster copy, more assets, better personalization, l...