Innovation Articles by Matt Kramer

Product innovation and brand growth are often tied together, as it is often said that you can’t have one without the other. Yet in a world filled wi...

The concept of positive brand friction postulates that it can be used to stimulate and maximize growth, improve the customer experience and enhance ma...

With the continued emergence and evolving development of artificial intelligence, there rises a question of how humans and AI can work together more e...

Lifestyle brands with purpose are companies that use their products and services to promote a positive message or mission. They strive to make the wor...

“Gaining True Value Though the Right Approach to Incrementality,” with Mondelez veteran Brigette Wolf, now the CMO of My Mochi, became a key sessi...

In the last few years, the pandemic and a range of other economic factors have influenced the talent recruitment, development and retention practices...

From the successes to the failures, from the breakthroughs to the breaking points, the innovation community knows all too well that fostering a cultur...

The Front End of Innovation (FEI) conference is the world leader in advancing innovation, and has been running for over two decades in the U.S. and ov...

In the quest for innovation, there is often a fine line between success and failure. The road to success is not always clear, easy or convenient. Howe...

The Metaverse is a shifting, undefined topic, which is currently the center of much speculation and hype. However, at its center, the concept of the M...