Accelerating a Data-Driven Approach
If we accept that data lies at the heart of marketing and business decision-making, a data-driven approach must be paramount in today’s environment....
Innovation Articles by Matt Kramer
The Road to FEI24: Implementing An AI-Driven Innovation Discovery Process
FEI 2024 will host the session, “Implementing An AI-Driven Innovation Discovery Process,” presented by Miranda Helmer, VP, Innovation Discovery, T...
The Road to FEI24: Business Transformation in a World of Technological Blast
Christian Saclier, VP Design Innovation, PepsiCo, is participating in FEI 2024 with the presentation, “Business Transformation in a World of Technol...
Leveraging AI in B2B Respondent Insights
In the B2B marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no...
The Road to FEI24: Test & Learn for Data-Driven Decision-Making
With the growth of artificial intelligence, and a rising emphasis on insights and data science, innovation is increasingly becoming a more data-driven...
The Road to FEI24: Analytics for Innovation
Anu Sundaram, Vice President, Business Analytics, Rue Gilt Groupe, is planning an interactive analytics session for FEI 2024, taking place this June....