The Journey to Commercialization
After all the research, ideation, strategy, planning, prototyping and other stages of the innovation journey, there comes a time when commercializatio...
marketing innovation
Articles
Shaping the Next Generation of Innovation
Generation Z is in a unique position as they are often viewed as one of the first to be shaped and influenced by technology such as the Internet, soci...
Managing the Marketing of Innovation
Even some of the best new innovations might fail if there’s no effective marketing behind the product or service. With an emphasis on cross-collabor...