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Innovation Articles by Matt Kramer

Make Insights Critical to the Innovation Process

A growing trend in innovation is to break down silos and work more collaboratively, across teams and departments. This applies to both innovation and...

Setting the Strategic Direction

A chief strategy officer (CSO) is increasingly becoming a more relevant element to a research and development team in an organization. An innovation t...

Unleashing Innovation with UX Design

Taking a design-centric approach can enhance the overall user experience and benefit innovation growth efforts. User experience (UX) is specific to ho...

Managing the Marketing of Innovation

Even some of the best new innovations might fail if there’s no effective marketing behind the product or service. With an emphasis on cross-collabor...

Putting Together Your Innovation Team

As the community’s recent Innovation Spend & Trends Report indicated, innovation teams are not working in a bubble, or at least not as much as they...

The Progress of Innovation

Technology is shaping our society, taking us in new directions and playing a key role in our lives every day. These forces can disrupt, or delight, co...

Innovation Weighs Advancement of Digital Transformation

In identifying the biggest strengths, weaknesses, opportunities and threats to their businesses, executives in the field also looked back and ahead as...

Sizing Up Your Innovation’s Impact

If your company has successfully developed an innovative product or service, you might be at the stage of the process known as scalability. Perhaps yo...

Leading with Product Innovation

At its core, in the consumer packaged goods world, an innovative product can make an impact in the marketplace and stand out with a focus on newness....

The Value of Insights for Innovation

Integrating insights into innovation is always a challenge but rewards the innovation team with a better understanding of their product or service and...