Harnessing the Power of Consumer Insights
Innovation doesn’t happen in a silo, and a great product or idea can only go so far on its own. Tapping into the pulse of your consumer is key to ta...
Innovation Articles by Matt Kramer
Leaning into Crisis Innovation
In times of crisis, conventional wisdom seems to indicate that companies tighten the reins on personnel and their budgets, and that innovation efforts...
Selecting an Innovation Framework
The science of innovation, especially as seen through frameworks, is an important aspect of the operational process. With innovation a sometimes spraw...
Creating the Right Innovation Team
Innovation was often seen as the task of a lone inventor, but that mindset has changed over the years. Rather than the solitary genius approach to inn...
Avoiding Innovation Traps
The road to innovation can sometimes be straight and unencumbered. But more than likely, it can also be a long and winding route, with many obstacles...
Social Media Influences Innovation Opportunities
Social media has its own unique way of influencing purchase behavior and putting products and services in the right organizational and corporate conte...