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testing validation

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Finding a Winning Concept Testing Strategy

Innovation often goes hand in hand with product concept testing, the process of testing a new product or service idea with potential customers before...
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Integrating AI-Enabled Insights to Guide Innovation

At TMRE 2024, ZS and The Hershey Company presented a fireside chat on “Reinventing Innovation with Generative AI-Enabled Insights.” As insights an...