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testing validation
Articles
consumer insights
product innovation
risk management
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testing validation
product concept testing
October 14, 2025
Finding a Winning Concept Testing Strategy
Innovation often goes hand in hand with product concept testing, the process of testing a new product or service idea with potential customers before...
consumer insights
data science
artificial intelligence
ideation
new product development
testing validation
January 22, 2025
Integrating AI-Enabled Insights to Guide Innovation
At TMRE 2024, ZS and The Hershey Company presented a fireside chat on “Reinventing Innovation with Generative AI-Enabled Insights.” As insights an...