new product development

Emerging technologies, such as artificial intelligence, are changing the game when it comes to innovation. From quantum computing, the metaverse, mixe...

Step into any shower around the world and you’ll find a familiar lineup: Dove, Olay, Native—body washes that promise comfort, care, and increasing...

In our continuing series on best practices in innovation, thought leaders in the community have shared key foundational pieces of advice related to th...

In an intense and fast-paced business world, standing out from the crowd is crucial for brand growth and success. Understanding your market and compet...

Staying on top of the innovation game requires speed to market in today’s competitive environment. Bringing new products to the development phase ca...

Forming a well-defined innovation strategy is essential for organizations that want to thrive in today's dynamic and competitive environment. At this...

Innovation strategy is the compass and roadmap for an organization's innovation efforts. It defines what to innovate, why, and how to achieve it. It's...

Business innovation refers to the process of introducing new ideas, products, services, or processes into a business to create value and gain a compet...

Many product launches often fail, and it’s accepted as part of the nature of innovation. But does it really need to be that way? Cambri asserts that...

In a beauty market saturated with products competing closely on price, packaging, and performance attributes, distinguishing through competitive insig...