Creating Innovation Differentiation
In an intense and fast-paced business world, standing out from the crowd is crucial for brand growth and success. Understanding your market and compet...
new product development
Articles
Refining the Rapid Prototyping Framework
Staying on top of the innovation game requires speed to market in today’s competitive environment. Bringing new products to the development phase ca...
Connecting the Company to Innovation Strategy
Forming a well-defined innovation strategy is essential for organizations that want to thrive in today's dynamic and competitive environment. At this...
Guiding Innovation Strategy
Innovation strategy is the compass and roadmap for an organization's innovation efforts. It defines what to innovate, why, and how to achieve it. It's...
Defining Business Innovation
Business innovation refers to the process of introducing new ideas, products, services, or processes into a business to create value and gain a compet...
Strengthening Product Concept Testing
Many product launches often fail, and it’s accepted as part of the nature of innovation. But does it really need to be that way? Cambri asserts that...
Pushing Beauty Innovation Boundaries with Benchmarking
In a beauty market saturated with products competing closely on price, packaging, and performance attributes, distinguishing through competitive insig...
Speeding Product Innovation Through Social Prediction
The new product development process is fraught with subjective opinions, evidence gaps, small sample sizes, and an increasingly complex and fast-chang...
Integrating AI-Enabled Insights to Guide Innovation
At TMRE 2024, ZS and The Hershey Company presented a fireside chat on “Reinventing Innovation with Generative AI-Enabled Insights.” As insights an...
Shift Retail Lab Brings Together Insights & Innovation
Cross-disciplinary collaboration, innovation and entrepreneurship are at the heart of the Shift Retail Lab, a student innovation lab and storefront. J...