consumer centricity

Articles

innovation culture
brand innovation
consumer centricity
brand marketing
brand loyalty
American Innovation Index
artificial intelligence

December 9, 2025

Driving Consumer Perceptions on Innovative Brands

Just what makes a company or brand truly innovative? In this case, perceptions matter. An annual study examines just what drives consumers to see that...

diversity
innovation talent
innovation culture
consumer experience
innovation mindset
human-centric innovation
consumer centricity

A black and white photo of a young girl’s face, expressing innocence and humanity.

April 16, 2025

Bringing the Human Perspective to Innovation

Whether you are an established research and development innovation professional, or just starting out in the field, there are some best practices that...

disruption
artificial intelligence
innovation culture
transformational innovation
interdisciplinary collaboration
resilience
democratization
consumer centricity

Chess boards and cubes with various chess pieces, at different angles and sideways.

November 25, 2024

Innovation Community Resources on Strategy & Transformation

Inspired by FEI 2024’s Strategy & Transformation track, which collectively highlighted the imperative of aligning strategy for transformation in tod...