Applying Insights to Gaming Innovation
During FEI25, Jonathan Stringfield, VP, Global Revenue & Business Planning at Microsoft, and the author of “Get in the Game: How to Level Up Your Bu...
Innovation Articles by Matt Kramer
Reigniting a Culture of Innovation
When was the last time someone on your innovation team suggested a game-changing idea? It can be common for teams and companies to lose their creative...
From Risk to Reward: Strategies to Derisk Innovation
Corporate enterprises know that with the potential rewards of innovation there is also a great deal of risk. Most new products fail. Just how can that...
Co-Development: Gauging the Road to Innovation
Co-development can fuel research and development by enabling partners to share knowledge, resources, and expertise to create innovative solutions fast...
Finding a Winning Concept Testing Strategy
Innovation often goes hand in hand with product concept testing, the process of testing a new product or service idea with potential customers before...
Amplifying an Innovation Culture
Fostering a culture of innovation is no longer a luxury, but a necessity for survival. To establish an innovation culture roadmap, define a clear visi...