Artificial intelligence is reshaping fields like product innovation for consumer-packaged goods companies by increasing the pace of change. It does th...
Innovation professionals, particularly those in research and development executive roles, thrive in industries that prioritize creativity, technologic...
In this interview from the TMRE 2025 market research conference, Dr. Garret Westlake, Associate Vice Provost for Innovation at Virginia Commonwealth U...
We may live in a tech-driven world, but it’s still humans that can play a key role in developing innovation. Activating what is known as emotional i...
Just what makes a company or brand truly innovative? In this case, perceptions matter. An annual study examines just what drives consumers to see that...