Innovative Brands Turn Emotions into Lasting Loyalty
Consumers buy with emotion and justify with logic—sometimes in the blink of an eye. Innovative organizations are recognizing that there are ways to...
Innovation Articles by Matt Kramer
Poetic License: Inspiring the Innovation Mindset
You might ask what the spoken word and poetry have to do with corporate innovation. But sound business principles can be inspired by and ingrained in...
Turning Innovation De-Risking from a Marathon into a Sprint
The game of risk is very much in play during the innovation process. De-risking innovation is the process of testing assumptions and mitigating threat...
Amplifying AI’s Impact on Innovation
AI is not a substitute for human imagination; it is an exponential multiplier of ideas, creativity, and curiosity. When it comes to ideation, AI shift...
Why Your Best Ideas Are Dying—And How to Save Them
Occasionally, great ideas are launched in all their glory, but others end up shelved and never seen again. Great ideas die because of fear of risk, ri...
Learning Innovation Lessons from Disruptor Brands
Disruptive brands transform markets by prioritizing consumer-centric innovation, fostering a culture of experimentation, and using technology to simpl...