Unlocking Innovation Through Serious Play
In this interview from the TMRE 2025 market research conference, Dr. Garret Westlake, Associate Vice Provost for Innovation at Virginia Commonwealth U...
Innovation Articles by Matt Kramer
Keeping Connected Through Emotional Innovation
We may live in a tech-driven world, but it’s still humans that can play a key role in developing innovation. Activating what is known as emotional i...
Driving Consumer Perceptions on Innovative Brands
Just what makes a company or brand truly innovative? In this case, perceptions matter. An annual study examines just what drives consumers to see that...
Applying Insights to Gaming Innovation
During FEI25, Jonathan Stringfield, VP, Global Revenue & Business Planning at Microsoft, and the author of “Get in the Game: How to Level Up Your Bu...
Reigniting a Culture of Innovation
When was the last time someone on your innovation team suggested a game-changing idea? It can be common for teams and companies to lose their creative...
From Risk to Reward: Strategies to Derisk Innovation
Corporate enterprises know that with the potential rewards of innovation there is also a great deal of risk. Most new products fail. Just how can that...