Data-Driven, Human-Centered: FEI25’s Vision for Sustainable Innovation
FEI25's AI, Data, Analytics & Insights Track convened innovation experts and corporate changemakers to explore how data and AI can strategically drive...
consumer insights
Articles
Staying a Step Ahead of the Innovation Game
In our continuing series on best practices in innovation, thought leaders in the community have shared key foundational pieces of advice related to th...
Speeding Product Innovation Through Social Prediction
The new product development process is fraught with subjective opinions, evidence gaps, small sample sizes, and an increasingly complex and fast-chang...
Integrating AI-Enabled Insights to Guide Innovation
At TMRE 2024, ZS and The Hershey Company presented a fireside chat on “Reinventing Innovation with Generative AI-Enabled Insights.” As insights an...
Shift Retail Lab Brings Together Insights & Innovation
Cross-disciplinary collaboration, innovation and entrepreneurship are at the heart of the Shift Retail Lab, a student innovation lab and storefront. J...
Leveraging Insights to Reach Innovation
With the production of insights comes learning about your marketplace and consumer, actionable findings, and agile decision-making—all of which can...