The Partnership Playbook: Opening Internal & External Innovation
Developing innovation can be a challenging task on many fronts for corporate enterprises. Innovation might not be embedded into the culture or leaders...
Innovation Articles by Matt Kramer
Taking Flight with Data-Driven Drone Development
While artificial intelligence has made headlines, there is another innovation, or evolution, happening in technology: Drones. There is a revolution ha...
Accelerating a Data-Driven Approach
If we accept that data lies at the heart of marketing and business decision-making, a data-driven approach must be paramount in today’s environment....
The Road to FEI24: Implementing An AI-Driven Innovation Discovery Process
FEI 2024 will host the session, “Implementing An AI-Driven Innovation Discovery Process,” presented by Miranda Helmer, VP, Innovation Discovery, T...
The Road to FEI24: Business Transformation in a World of Technological Blast
Christian Saclier, VP Design Innovation, PepsiCo, is participating in FEI 2024 with the presentation, “Business Transformation in a World of Technol...
Leveraging AI in B2B Respondent Insights
In the B2B marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no...