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social media and innovation

Articles

A central pair of headphones, symbolizing social listening.

Influencing Innovation Through Deep Listening

Creators and online communities are fast becoming one of the most dynamic sources of consumer insights. These highly engaged ecosystems not only spark...
A graphic showing the iconic Facebook thumbs up like symbol.

Social Media Influences Innovation Opportunities

Social media has its own unique way of influencing purchase behavior and putting products and services in the right organizational and corporate conte...