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product innovation

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Leading with Product Innovation

At its core, in the consumer packaged goods world, an innovative product can make an impact in the marketplace and stand out with a focus on newness....

Setting the Stage for Product & Brand Innovation

Product innovation and brand growth are often tied together, as it is often said that you can’t have one without the other. Yet in a world filled wi...

Innovating Through the Metaverse

The Metaverse is a shifting, undefined topic, which is currently the center of much speculation and hype. However, at its center, the concept of the M...

15 Second Workday

This morning I generated 40 new product ideas with concepts and ad copy to accompany each.  It took 15 seconds. This is just a small fraction of what...