Delivering the Right Data to the Right Audience
Data segmentation may seem to be a standard framework used in the analytics and data science community, yet it deserves a refresher in this age of “...
innovation insights
Articles
Make Insights Critical to the Innovation Process
A growing trend in innovation is to break down silos and work more collaboratively, across teams and departments. This applies to both innovation and...
The Value of Insights for Innovation
Integrating insights into innovation is always a challenge but rewards the innovation team with a better understanding of their product or service and...