consumer behavior

Articles

consumer insights
consumer behavior
artificial intelligence
innovation process
new product development
social prediction

January 27, 2025

Speeding Product Innovation Through Social Prediction

The new product development process is fraught with subjective opinions, evidence gaps, small sample sizes, and an increasingly complex and fast-chang...

qualitative research
consumer insights
consumer behavior
data science
artificial intelligence
human centered design
brand development

A welder with helmet welding steel, with smoke, heat and sparks.

January 7, 2025

Leading Innovation Through Change

A resilient insights community came together at Universal’s Loews Sapphire Falls Resort in Orlando, FL, this past December for TMRE 2024. The market...