Accelerating a Data-Driven Approach
If we accept that data lies at the heart of marketing and business decision-making, a data-driven approach must be paramount in today’s environment....
artificial intelligence
Articles
The Road to FEI24: Implementing An AI-Driven Innovation Discovery Process
FEI 2024 will host the session, “Implementing An AI-Driven Innovation Discovery Process,” presented by Miranda Helmer, VP, Innovation Discovery, T...
Leveraging AI in B2B Respondent Insights
In the B2B marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no...
The Road to FEI24: Test & Learn for Data-Driven Decision-Making
With the growth of artificial intelligence, and a rising emphasis on insights and data science, innovation is increasingly becoming a more data-driven...
The Road to FEI24: Analytics for Innovation
Anu Sundaram, Vice President, Business Analytics, Rue Gilt Groupe, is planning an interactive analytics session for FEI 2024, taking place this June....
The Road to FEI24: GenAI: Lessons Learned From Early Adopters
As FEI 2024 approaches, Seth Adler of All Things Innovation joined Bradley Shimmin, Chief Analyst, AI Platforms, Analytics and Data Management, Omdia,...
The Road to FEI24: Innovation Means Increasing Throughput Not Reducing FTE
As we prepare for FEI 2024, All Things Innovation’s Seth Adler had a chance to sit down with Donald High, Chief Data Scientist, Internal Revenue Ser...
Transform New Product Development with AI
While AI is certainly touted as being able to create rapid data-driven insights, there are advantages in the new product development process that can...
Discovering the Innovation-Led Growth Journey
Advances in artificial intelligence are powering AI-driven innovation. As machines become smarter and tech developments are rapidly progressing, there...
Applying AI to Anthropological Research
Agile research and methodologies are of primary importance to the innovation discipline, as they promote a more versatile, rapid, adaptive approach to...