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Providing a Data-Driven Foundation to Innovation

Analytics continues to be an important element in innovation. Taking an analytical approach helps companies continually learn about their processes, m...

Gaining an Innovation Edge with Automation

With the focus on how artificial intelligence, as well as digital transformation efforts, can help streamline operations, it’s worth another look at...

How AI is Redefining Business Strategy

Over the last year, AI went from being the next big thing to being the Big Thing. In particular, Large Language Models (LLMs) from companies like Open...

Behind the Ad Screen: Machine Learning as Your Campaign Conductor

Do you have a solid understanding of “machine learning,” aka ML, and how ML optimizes advertising campaigns? You don’t need to know as much as y...

Delivering the Right Data to the Right Audience

Data segmentation may seem to be a standard framework used in the analytics and data science community, yet it deserves a refresher in this age of “...

Solving the Data Bottleneck With Data Democratization

The flow of data into an organization has increased as technology such as AI has been developed and rolled out. Big data is here. Some companies may f...