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The Future of AI: A Roundtable Perspective

A key session at FEI 2024 earlier in the year was the GenAI Use Case Roundtables, where the entire show delegation shared opportunities and concerns w...
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Plugging into AI & ML Adoption

In the rapidly evolving landscape of consumer-packaged goods (CPG), the integration of artificial intelligence (AI) and machine learning (ML) is no lo...
prompt engineering

Positioning the Role of Prompt Engineering

Prompt engineering is one of the latest buzzwords when it comes to artificial intelligence, but what is this evolving and complex job function? Some m...

Behind the Ad Screen: Machine Learning as Your Campaign Conductor

Do you have a solid understanding of “machine learning,” aka ML, and how ML optimizes advertising campaigns? You don’t need to know as much as y...

How AI Chatbot Technology Can Support Innovation

New technology has the capacity to make a mighty impact on society, in both large and small ways, before that very same technology becomes more common...