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Innovation Articles by Gail Martino

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The Innovation Squeeze

Innovation is experiencing an unprecedented squeeze as breakthrough technologies quickly cascade from prestige to mass retail, fundamentally reshaping...
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Beyond the Shelf: Inside Walmart’s Innovative Creator Studio

Walmart just made an unexpected, game-changing move in the retail space to appeal to the creator community. Earlier this year, the world’s largest r...
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Does More Regulation Help or Hurt Innovation?

If you’re not in the personal care industry—or even if you are but work outside of R&D or marketing—you probably haven’t heard of one of the m...
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The CPG Leadership Reset: What It Means for Innovation

The consumer-packaged goods (CPG) industry is undergoing one of its most dramatic periods of executive turnover in recent history. In just the past ye...
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Tariffs Don’t Just Raise Costs: They Shrink What’s Possible

Step into any shower around the world and you’ll find a familiar lineup: Dove, Olay, Native—body washes that promise comfort, care, and increasing...
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Plugging into AI & ML Adoption

In the rapidly evolving landscape of consumer-packaged goods (CPG), the integration of artificial intelligence (AI) and machine learning (ML) is no lo...