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Your Blurry Business Picture: Sharpen Focus with Data Science

Pictures are the lingua franca of our age, transcending barriers... they say a picture's worth a thousand words, and in this digital epoch, we all bec...
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8 Risks If You Don’t Have an AI Strategy

In the fast-paced world of Fast-Moving Consumer Goods (FMCG), where product life cycles are short and consumer trends shift with lightning speed, stay...
prompt engineering

Positioning the Role of Prompt Engineering

Prompt engineering is one of the latest buzzwords when it comes to artificial intelligence, but what is this evolving and complex job function? Some m...

Finding Best Practices for Data Management

Data management is critical in today’s innovation and overall business environment. This ensures that data is collected, cleansed, analyzed and stor...

Providing a Data-Driven Foundation to Innovation

Analytics continues to be an important element in innovation. Taking an analytical approach helps companies continually learn about their processes, m...

How AI is Redefining Business Strategy

Over the last year, AI went from being the next big thing to being the Big Thing. In particular, Large Language Models (LLMs) from companies like Open...

Behind the Ad Screen: Machine Learning as Your Campaign Conductor

Do you have a solid understanding of “machine learning,” aka ML, and how ML optimizes advertising campaigns? You don’t need to know as much as y...

Delivering the Right Data to the Right Audience

Data segmentation may seem to be a standard framework used in the analytics and data science community, yet it deserves a refresher in this age of “...

Solving the Data Bottleneck With Data Democratization

The flow of data into an organization has increased as technology such as AI has been developed and rolled out. Big data is here. Some companies may f...

Perfect Your Product Launches by Powering Them with Predictive Analytics

Predictive analytics is more than a buzzword; it’s two buzzwords used together. But really it's a powerful tool that can profoundly impact business...