Increase Consumer Engagement Through Content Interactivity
The digital transformation taking place around us both for corporations and consumers is also impacting trends in interactive content. This ranges fro...
User Experience
Articles
The Power of NLP in Enhancing Customer Experience
Picture yourself in a Hilton hotel, greeted not just by the warm smiles of the staff but also by "Connie" – a sophisticated virtual assistant powere...
Identifying Good Friction to Improve the Experience
FEI keynote speaker Soon Yu, Author, Iconic Advantage, Friction, sat down with All Things Innovation’s Seth Adler at the innovation conference earli...
Putting the Customer First Throughout the Purchase Journey
Innovating around the customer experience (CX) is one key tactic that companies can leverage to stay ahead of the competition and market forces. But w...