Content featuring Soon Yu
Identifying Good Friction to Improve the Experience
FEI keynote speaker Soon Yu, Author, Iconic Advantage, Friction, sat down with All Things Innovation’s Seth Adler at the innovation conference earli...
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quality of hire strategy performance metrics data science artificial intelligence innovation talent innovation team measurement March 19, 2025 Beyond...
Embrace Good Friction to Stimulate Growth
The concept of positive brand friction postulates that it can be used to stimulate and maximize growth, improve the customer experience and enhance ma...