The All Things Insights Media Insights community completed an extensive survey covering what executives are thinking, how they’re spending and the issues they face. It’s clear that research itself and the Insights function are supported by management. The fact that the sentiment is growing, is all the more comforting-- there’s a not insignificant 7% increase from pre-pandemic times. The Media Insights Spend & Trends Report showcases actionable insights from survey results and thought leadership commentary.
Survey respondents shared that at this moment in time, Platform is driving campaign planning decisions. We now evolve from the SVOD launchpad to a new S/A VOD / FAST reality. And so, when discussing future campaign planning, content comes a close and interesting second place.
The next step is activating that construct. There was near universal agreement that “only” 56% having a pessimistic economic outlook was actually a positive!
Thank You To Our Survey Committee
Claudio Marcus, Edwin Wong, Evan Shapiro, James Petretti, Julya Fridman, Liz Huszarik, Michael Capretta, Radha Subramanyam, Theresa Pepe.
As well as additional contributors
Marc Berman, Marija Masalskis, Scott McDonald
And Thank You to our Media Partners
All Things Insights, ARF, Digital TV Europe, Media Insights & Engagement, Omdia, Programming Insider, Television Business International