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The All Things Insights and marketing analytics and data science community completed an extensive survey covering what executives are thinking, how they’re spending and the issues and opportunities they face.
Our analytics and data science community has a solid core of top-level leaders along with a fair share of front-lines operators. The community is spread across several different industries with a fair share of large organizations represented along with some smaller companies.
Respondents feel strongly that analytics and data science are becoming more integrated into both corporate and operational decision making. While recessionary winds keep blowing, and many feel that doing more with less is the status quo, the report indicates that the analytics and data science discipline continues to feel positive about its growth prospects. Over 60% of our community feels that influence has grown post-pandemic. Nearly half of the community is focused on growth.
So, overall, things are looking up. Regarding “spend,” respondents indicate that budgets are either flat or slightly up when looking in the rear-view mirror. And when considering the future, analytics and data science disciplinarians are budget-bullish. Organizations are clearly still pumping money into this space and as long as results are shown, there doesn’t seem to be any let up anytime soon. The future looks bright in terms of spend as nearly half of respondents are expecting spend to increase. Another 2/5 of respondents will remain constant with current budgets.
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