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Future of Insights Report 2024

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As the market research industry grapples with the transformative potential of AI, All Things Insights has unveiled its latest report, Future of Insights. This study delves into the challenges and opportunities presented by AI while emphasizing the continued importance of human-centered insights.

The rise of AI has ushered in a new era for market research, offering both exciting possibilities and complex challenges. As the industry navigates this landscape, researchers are actively exploring innovative tools and technologies, establishing best practices for AI usage, and developing practical applications. However, it's essential to maintain a human-centric focus, recognizing that understanding the voice of the consumer remains paramount.

To gain a deeper understanding of these pivotal trends, All Things Insights conducted in-depth interviews with 15 leading market research professionals from diverse backgrounds. These experts shared their insights on the role of AI and human-centered approaches in shaping the future of the industry, offering valuable guidance for teams and organizations.

Contributors

  • Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ
  • Aarti Bhaskaran, Global Head, Research & Insights, Snap Inc.
  • Bart Borkosky, Chief Research Officer, OvationMR
  • Idil Cakim, Senior Vice President, Research and Insights, Audacy
  • Deborah Campbell, VP, Customer Marketplace Insights (CMI), Verizon
  • Yogesh Chavda, Director, Center for Marketing Solutions, University of South Carolina
  • Justin Coates, Head of Global Market Research & Consumer Insights, Eastman
  • Charitie Dantis-Gayo, Corporate Vice President, Market Research & Insights, New York Life Insurance Company
  • Karen Kraft, Associate Director, Consumer Insights & Analytics, Johnsonville
  • Michael Nevski, Director, Global Insights, Visa
  • Elizabeth Oates, Author, More Than Just Interesting: How to Build an Insights Function for Impact
  • Jeremy Sack, President, Insights, Material
  • Oksana Sobol, Vice President Insights, The Clorox Company
  • Anu Sundaram, Vice President, Business Analytics, Rue Gilt Groupe
  • Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft

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