Who, How & What: Design Innovation

Please login to see the full analysis and video highlights

Phil Sage from PepsiCo Design shared insights on how their 400-strong global design team drives innovation through human-centered approaches, cross-functional collaboration, and AI integration. The presentation demonstrated PepsiCo's innovation journey from high-level design strategy to practical implementation, showcasing examples like Bear snacks expansion and Cheetos' AI-powered consumer engagement. The session emphasized the importance of defining human-centered problems, embracing talent, championing integration, and implementing short to long-term innovation strategies to drive business growth.

This content is so good, we limit it to exclusive folks like you. Please fill out the form below for access.

This content is so good, we limit it to exclusive folks like you. Please fill out the form below to view it.

Name(Required)

First Last

Email(Required)

Phone(Required)

Company(Required)

Job Title(Required)

Country(Required)

Marketing Consent(Required)

I would like to receive product and service updates from Informa and/or Sponsors of content that I view and download on this site directly.

Yes

Marketing Consent

I understand that when using this site and viewing or downloading sponsored content, my contact details will be shared with Informa and/or Sponsors who may contact me about their products and services.

I Agree